San Francisco, CA (PRWEB) March 04, 2014
Metrics and reporting are of key importance for any email marketing program. Email strategy power-house, Email Aptitude, announced today the launch of a new integration with MailChimp, EA Pro Reports, so that MailChimp users can have additional reporting capabilities. Watch a video tour of the reporting tools.
With EA Pro Reports for MailChimp, users get deeper insights, easier ongoing reporting, and additional reporting features that compliment their MailChimp email marketing efforts.
View/Download the PDF Version of this Release: http://www.emailaptitude.com/press/new-reporting-features-for-mailchimp-users.pdf.
EA Pro Reports leverages the MailChimp API and includes features that expand on MailChimp reporting, allowing marketers to compare emails side-by side, categorize campaigns however they see fit to see aggregate metrics, view aggregate date range reports, search for campaigns by name (or subject), and filter emails by highest/lowest metric to discover big winners. If a user has MailChimps eCommerce360 enabled, they can have even deeper revenue reporting capabilities.
MailChimp users can click here to sign up for EA Pro Reports.
Once an account is created for EA Pro Reports, MailChimp users can then access the reporting tools via the Email Aptitude login, with their MailChimp campaign data being synced automatically. Setup is very easy and only requires a MailChimp API key that they can quickly get from their MailChimp account.
“We are very excited to see EA Pro Reports leverage MailChimps powerful API to provide added value for our users,” said Amy Ellis, Head of Integrations and Partnerships, MailChimp. “These reporting features provide an opportunity for MailChimp users, big and small, to gain more insight from their campaigns, empowering them to send better email.”
Reporting Features at a Glance